Here’s how I currently utilize my 4 twitter accounts:
- @coultonshaw – my personal brand – 80% me and 20% the business of “Smiling Patients & Profitable Clinics”
- @dentalholiday – for reaching UK patients that visit our clinic in Slovakia (80% about the clinic and 20% about what the team are up to)
- @medbeaver – tips and advice for medical clinic owners & doctors
- @smileklinik – for reaching our Slovak patients that visit our clinic (80% about the clinic and 20% about what the team are up to)
See also: How to manage multiple social media accounts
Remember: If your social media accounts are not telling stories daily, then they are not worth having.
Thanks to @coachbarrow for the advice.
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